The lingerie industry is a rapidly growing sector that embraces innovation and faces intense competition in both local and international markets. The diversity of products in women's and men's lingerie categories, constantly changing customer demands, and emerging trends push brands to take strategic steps to stand out in this competitive landscape.
At this point, B2B (business-to-business) partnerships play a crucial role in increasing sales volume and establishing a strong presence in the industry. So, how can you expand your B2B network in the lingerie sector? Here are step-by-step strategies!
B2B partnerships enable brands to collaborate with retailers, wholesalers, and distributors, allowing them to reach a broader customer base. In the lingerie industry, working with the right business partners can significantly enhance brand visibility in both local and international markets.
B2B collaborations serve as a bridge for lingerie brands to expand into new markets, broaden their sales channels, and compete on a global scale. Women's lingerie brands can extend beyond the local market by reaching wholesale buyers and boutiques, while men's lingerie brands can leverage B2B platforms to expand both their physical and digital networks.
Through B2B collaborations, women's lingerie brands can showcase their collections to a wider audience. For example, partnerships with major retail chains not only increase brand visibility but also boost sales volume. Additionally, working with distributors in different regions facilitates access to global markets.
Since comfort and elegance are key factors in women's lingerie products, B2B partnerships allow brands to present their offerings to consumers in the best possible way. These collaborations help brands respond quickly to customer demands and stay ahead of industry trends.
The men's lingerie industry stands out with products focused on comfort and durability. B2B partnerships enable brands to introduce these high-quality products to a broader market. In niche segments such as sports underwear and everyday essentials, the right B2B collaborations can enhance a brand’s competitive edge.
Working with the right retailers for men's lingerie products ensures a more effective presentation to consumers. In particular, agreements with e-commerce platforms can significantly boost the online visibility of men's lingerie brands.
One of the most critical factors when establishing B2B partnerships is selecting the right market. A thorough analysis of the target market for women's and men's lingerie products can maximize the benefits of these collaborations. For women's lingerie, targeting markets that prioritize quality and design, such as Europe and North America, can help brands succeed. In contrast, for men's lingerie, markets in Asia and the Middle East offer significant opportunities by focusing on price-performance balance.
In the wholesale segment of fantasy lingerie, maintaining a balance between quality and price is essential for a successful B2B partnership. With consumers placing increasing importance on quality, brands must adopt a more meticulous approach in this area. In the women's fantasy lingerie category, premium fabrics and innovative designs can enhance international brand recognition. Similarly, focusing on high quality in men's fantasy lingerie products is crucial for gaining the trust of B2B partners.
Expanding your B2B network in the lingerie industry presents a significant opportunity for brand growth and international recognition. Collaborating with the right partners in women’s lingerie, fantasy lingerie, and men’s lingerie categories can help brands establish a strong industry presence. Through accurate market analysis, innovative products, and efficient logistics solutions, B2B partnerships can elevate your brand to new heights. To achieve sustainable success in the lingerie sector, taking strategic steps and effectively managing B2B relationships are crucial for long-term growth.
150 companies, manufacturers of underwear and hosiery, will present their latest products with more than 250 different brands in the international market with the Linexpo Istanbul 2019 Fair between 6 to 9 February, 2019. You can see the participants on our website.
Linexpo Istanbul Underwear and Hosiery Fair was held on February 9-12, 2022 at Istanbul Expo Center.
The international underwair trade organisation LINEXPO STREET FESTIVAL, organised at the region “Yesil Direk” (i.e. Green Pillar”)in Eminonu, which is the center of the underwear in Turkey, was held!
We appreciate your interest that you hove shown to the Linexpo 2020 Istanbul Underwear and Hosiery Fair. We invide all of our visitors to the Linexpo 2021 to be held between 10-13 February, the next year.
Linexpo 2020 Istanbul Underwear - Hosiery Fair, which has become one of the most important international trade meeting points where the buyers discover new brands, shall continue until the 8th of February, 2020, Saturday, 18:00 hours.
The Linexpo Istanbul 2020 Underwear and Hosiery Fair has become a center of interest of the professionals of all the sector since the moment of its opening with the presentation of Mrs. Burcu Esmersoy.
The doors of our fair, which is to be opened on the 5th February, Wednesday at 11:00 hours, will be open to all our visitors on February 5-6-7-8 between 9:30-18:00 hours."
The Linexpo Istanbul Underwear and Hosiery Fair, the leading organization of the underwear and hosiery industry which was announced in the fair calendar of 2020, was also brought to the agenda when visiting the President of Tigsad (i.e. All Underwear Manufacturers Association) Mr. Mustafa Nazik by the Minister of Interior, Mr. Suleyman Soylu.
Linexpo 2019 Istanbul Underwear and Hosiery Fair was held between 6-7-8-9 February, 2019, bringing together the most important brands of underwear, hosiery, bed and beach wear in Turkey and the sub-industry and accessory firms of these products.
The opening ceremony of Linexpo Istanbul Fair, organised at Istanbul Fair Center, was held with the participation of the World famous Russian model Kate Grigorieva. Linexpo Istanbul Underwear and Hosiery Fair can be visited from on 6-7-8-9 February between 9:00 to 19:00 hours.
The opening ceremony of the Linexpo Istanbul Fair organised at the Istanbul Exhibition Center was held with the participation of the world famous Russian model Kate Grigorieva. Linexpo Istanbul Underwear & Hosiery Fair can be visited on February 6-7-8-9 from 9:00 to 19:00 hours.
The fair calendar of Linexpo's 2019, one of the Turkey's most important fashion appointments, which was held as a giant industry meeting with fashion shows, exhibitions and visual spectacles and never compromises from its objective to lead the sector, was announced.
142 companies participated in the LINEXPO Istanbul fair, which was held in recent days. Visitors from 60 countries participated in the fair, held with the organisation of the Underwear Manufacturers Association, TİGSAD.
The Association of ALL the Underwear Manufacturers (TIGSAD) has started increasing their exports from total of $6 billion last year to around $7 billion this year.
On Saturday, November 18, a drawing was made for underwear and hosiery companies that demanded a further participation in LINEXPO fair at Cemile Sultan Grove in Kandilli, and the Tigsad President Osman Alyuz and Chairman of the Committee of Linexpo fair, Nazım Kanpolat gave information about the fair and the roadshow activities.
Combining Turkey's most important brands of clothing, socks, beds and beach clothing and the subsivens of these products, Linexpo Istanbul Indoor Fair opened at the IFM Istanbul Exhibition Center on 8 February 2018 at 11.00 with the presentation of renowned top model server Deniz Akkaya.
The doors of our fair, which is to be opened on February 8-11, will be open to all our visitors on February 8-9-10-11 between 9:30-18:00 hours.
